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Lin, Cuo-Ming

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    • 1. Application of experiential marketing strategy to identify factors affecting guests’ leisure behaviour in Taiwan hot-spring hotel
    • by Lin, Cuo-Ming Chang, Chia-Ming Lin, Zen-Pin Tseng, Ming-Lang Lan, Lawrence W.
    • WSEAS transactions on business and economics Vol.6, No.5, 2009 pages: 229-240
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