The relationship of destination image with consumer behaviour, human resources and the contex of tourism marketing
Part of : Αρχείον οικονομικής ιστορίας ; Vol.XXVII, No.1, 2015, pages 53-74
Issue:
Pages:
53-74
Author:
Abstract:
A study of the academic literature on tourism reveals continuous but scattered references on issues of destination image and its components and categories, aspects of consumer behavior and human resources issues, as well as, their correlation with tourism marketing and regional economic development. This study will attempt to collect these references trying to offer firstly a historical overview of these efforts and secondly to construct a context which will indicate the correlations and impacts in order to help in the creation of a conceptual framework able to be incorporated into the theory and act as a basis for the expansion of the discussion in the future. The contribution of this article lies in selecting and presenting several important elements of the literature and reviewing them in ways that reveal their correlations and interdependency. This approach adds to the theoretical framework and offers guidelines for future research.
Subject:
Subject (LC):
Keywords:
Tourism destination image, human resources, consumer behavior, regional economic development, tourism marketing
Notes:
JEL Classification: M31, O15, R10
References (1):
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