Strategic alliances : The most popular strategies for enhancing the global competitiveness
Part of : Αρχείον οικονομικής ιστορίας ; Vol.XIV, No.1, 2002, pages 119-136
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119-136
Abstract:
In global competition, competitors often lack a key success factor, such as distribution, brand name, technology, a sales organization, R@D capability or manufacturing expertise. A severe liability can sometimes be remedied quickly by a strategic alliance, a long-term collaboration leveraging the strengths of two or more organizations to achieve strategic goals. An alliance can be a formal joint venture, a contractual agreement or an informal agreement to work together to achieve a strategic end. Key to long-term success is that each partner contributes assets and competencies over time and obtain strategic advantage. Toward that end, it is important that each partner make sure that its assets and competencies are maintained and protected. In this article we consider the meaning, the forms and the advantages and disadvantages of strategic alliances as well the motivations for strategic alliances. We also consider the keys to making strategic alliances work and enhancing the chances of a successful alliance. Finally, we arrive at some conclusions.
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