Factors affecting Greek FDIs in the Balkans : The case of the ice-cream industry
Part of : Αρχείον οικονομικής ιστορίας ; Vol.XV, No.2, 2003, pages 85-104
Issue:
Pages:
85-104
Author:
Abstract:
This article examines the context within which Greek foreign direct investments were undertaken during the 1990s in the Balkans. Specifically, the focus of interest in this study is the ice cream industry, which experienced high growth rates in a saturated local market and saw investing abroad as a way forward. Factors affecting this recent trend of Greek FDIs in the Balkans were the economic and market developments in Greece, the opening of East European economies as well as social and political conditions in the targeted countries. The impact of these factors on Greek FDIs in the Balkans and in particular on the strategy of ice cream companies was finally reviewed.
Subject:
Subject (LC):
Keywords:
Foreign Direct Investments, Greece, Balkans, Industry
Notes:
JEL classification: F21, F23, G31
