The relationship between satisfaction and the demographic profile of participants in the exercise programs of health and fitness clubs for municipal youth & sports organizations
Part of : Χορηγία ; Vol.3, No.1, 2007, pages 59-66
Issue:
Pages:
59-66
Abstract:
This study analyses participant satisfaction and demographic profile in closed exercise halls of municipal sports organizations. Previous research concludes that the customer of such an exercise hall is satisfied when his real needs are satisfied (Gerson 1999). As a result, in order to increase the number of participants and compete with private sports clubs, municipal sports organizations should know customer needs and how to best satisfy them. While researchers agree that in order to succeed, a private sports club has to satisfy various customer needs such as good quality programs at a suitable price (Papageorgiou et al., 1999; Alexandris & Palialia, 1999), there are no studies on customer satisfaction in municipal sports organizations on how their demographic profile affects such satisfaction. This study draws on the results of a survey of 320 customers of 18 closed exercise halls of the Organization of Youth and Sports of the City of Athens (OYSCA), and makes conclusions on their satisfaction in 5 dimensions (program content; public relations; prices; quality of the closed halls, and employee performance) and on the relationship of such satisfaction with their demographic profile. Results show that the most important dimension of satisfaction is exercise program content followed by the performance of employees. Also, satisfaction levels for different satisfaction dimensions are affected by demographic variables such as age, sex and income.
Subject (LC):
Keywords:
municipal sports organizations, customer satisfaction, customer demographic profile, participant satisfaction, OYSCA
Notes:
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