New product development process and its impact on product quality
Part of : MIBES Transactions : international journal ; Vol.2, No.1, 2008, pages 190-201
Issue:
Pages:
190-201
Abstract:
In today’s global market, enterprises are faced with intensive competition and, in order to obtain a sustainable competitive advantage, they have to adopt new processes and systems for the development of their new, as well as the improvement of the existing, products. This research proposes a new model that incorporates many factors that are found to positively influence the new product development (NPD) process. Many other important parameters, which negatively affect the application of a new product development model, are also discussed.The research sample consists of 230 Greek firms. Data analysis includes the use of some statistical methods such as factor analysis, correlation analysis and reliability analysis. Although some of the results contradict some of the previous findings (for example the relationships between management involvement and the new product development roadmap that is used is not confirmed), it is found that culture, strategy and the ability of the personnel affect not only the “NPD roadmap” but also the quality of the new product development process.
Subject (LC):
Keywords:
new product development process, strategy, product quality
Notes:
Περιέχει σχήμα, πίνακες και βιβλιογραφία
