28-40

• Donnelly, Tom

Since the beginning of the Open Door policy, instituted by the Chinese government following the death of Mao Zedong, the Chinese car industry has grown rapidly particularly from the early 1990s. The national government has encouraged both domestic and joint venture firm expansion through inwards foreign direct investment by western and Japanese car and component manufacturers. The objective is that China becomes a major player in the global car industry by 2020. This paper intends analysing the current strengths and weaknesses of the Chinese automotive industry and will discuss what is required if the industry is to grow globally. It will focus on government policy in relation to joint ventures, market expansion, how problems of scale and scope and quality need to be tackled if the Chinese are to compete against more advanced firms in the west. Finally, it will assess how easy or difficult it will be for Chinese firms to penetrate markets in the developed economies.

• Economics and Business

• Industries
• Economic policy
• Economic development

emerging economy, foreign direct investment, joint ventures, rationalisation, exports, management and labour

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