413-424

• Dulău, Alexandra Viorica
• Coroş, Monica Maria

The current paper aims at sketching the manner how both native and foreign visitors perceive,appreciate and, why not, intend to consume the cultural tourism offer of Transylvania, a Romanian region.The article is elaborated on the findings of an Internet based research study that was carried out at thebeginning of this year, findings that are correlated to the ones obtained in two previous personal researches.Cluj and Sibiu, two Romanian counties belonging to Transylvania, represent the focus points of our paper.Why were they chosen? Cluj is a major economic center of Romania, while Sibiu was the European Capital ofCulture in 2007. This paper tries to contribute to the identification of the possible answers to severalquestions. Is Transylvania’s cultural heritage attractive to tourists? Do foreigners travel to Romania forcultural purposes? Are the Romanians still interested in cultural activities? Transylvania’s potential relatedto the development of cultural tourism is extremely valuable for the region’s branding process.

• Economics and Business
• Other social sciences

• Τουρισμός
• Culture
• Economic development

cultural tourism, cultural heritage, Cluj county, Sibiu county, Transylvania, Romania, economic crisis, tourism development and branding

Περιέχει γραφήματα, πίνακες και βιβλιογραφία