An explorative model of customers’ service quality perceptions for leisure farms in Taiwan
Part of : WSEAS transactions on business and economics ; Vol.5, No.12, 2008, pages 507-523
Issue:
Pages:
507-523
Abstract:
The leisure farm is becoming a popular and important form of recreational destination. Successfuloperations of leisure farms can contribute to not only the regional economic development and tourism prosperity butalso the growing source of foreign exchange earnings. However, in the face of the consumer-oriented and fiercestruggle business world, the leisure farm enterprise requires making efforts to capture and analyze customers’service quality perceptions in order to build up a competition strategy for survival. Unfortunately, few worksconduct a comprehensive model which enabling us to facilitate the understanding of customers’ service qualityperceptions for leisure farms. An explorative model using the PLS (partial least squares) path modeling is proposedand the hypotheses are tested. This empirical assessment collects 317 customers from leisure farms in Taiwan. Thestudy results and implications are discussed. The results confirm a strong link between service quality model andperception from customers.
Subject:
Keywords:
service quality, leisure farm, PLS path modeling
Notes:
Περιέχει γραφήματα, πίνακες και βιβλιογραφία
