403-413

• Cosma, Smaranda
• Negrusa, Adina

Tourism industry represents the sector with the highest development at global level. Culturaltourism became an important trend at international level; 60% of the European tourists are interested incultural discovery. Romania’s tourism potential remained largerly unexplored during the last 17 years due tothe attention given to traditional tourism products: sun tourism at Black Sea and ski tourism during the winter.In 2006, WTTC recommended cultural and heritage tourism to become an important tourism product forRomania. The attraction points are numerous, various and interesting. Tourism stakeholders can createindependent and complex products in order to promote Romania as a cultural tourist destination. Theconcentration of around 47% of total tourist arrivals in the main 40 Romanian cities, where the most importantcultural attractions and events are concentrated, indicates that cultural tourism can be either a distinct product,or can complete other forms of urban tourism. Cluj-Napoca is one of Romania’s most important cities fromthe number of citizens’ point of view, also due to its business environment and cultural attractiveness. Clujcounty stands on the sixth place in Romanian destinations classification, taking into account the number oflodging capacities, but Cluj-Napoca - the municipality of the county - is situated on the third place afterBucharest and Timisoara using the same criteria. The paper identifies the main tourist segment on the marketand analyses the perception of tourists regarding Cluj-Napoca as a tourist destination. We used for our studypersonal interviews based on a questioner applied to a representative sample and empirical research analysingstatistical data and other available information about the destination. We compared the tourist resources ofCluj-Napoca with the target profile and we analysed the place of cultural tourism for the destination.

• Economics and Business
• Other social sciences

• Τουρισμός
• Διοίκηση επιχειρήσεων
• Environmental economics
• Culture

tourism, tourist marketing destination, cultural tourism, regional development, tourist potential

Περιέχει γραφήματα, πίνακες και βιβλιογραφία