247-263

Research papers

• Βασιλειάδης, Χρήστος Α.
• Φωτιάδης, Ανέστης
• Piper, Linda A.

Our study of rural tourism enterprises in Central Macedonia uses the functional and technical factors posted on Greek official websites during the year 2009 to explore typical guest expectations based on those posted factors and the perceptions of enterprise owners and/or managers in light of those factors. The evaluation of the hotel 74 rural enterprises in Central Macedonia was based on the examination of the importance of functional and technical quality in rural tourism services. The analysis includes all the rural recorded hotel units in Central Macedonia of Greece. We build our research hypothesis upon the literature and we make the following hypothesis: the functional and technical dimensions can also be applied as important factors for the level of quality the customer perceives from a related web site. Our study contributes to the inference of objective conclusions of the actual quality of the rural tourism hotel units in Central Macedonia.

• Other social sciences
• Economics and Business

• Τουρισμός
• Business management
• Business administration

rural tourism hotels, website analysis, functional and technical dimensions, service quality

Περιέχει πίνακες και βιβλιογραφία

1. Aaker, J.L., Benet-Martinez, V. & Garolera, J. (2001). Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology, Vol. 81, No.3, pp.492-508.Alexander, N. & McKenna, A. (1998). Rural tourism in England. International Journal of Contemporary Hospitality Management, Vol.10, pp.203-207.Aaker, J.L., Benet-Martinez, V. & Garolera, J. (2001). Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology, Vol. 81, No.3, pp.492-508.Alexander, N. & McKenna, A. (1998). Rural tourism in England. International Journal of Contemporary Hospitality Management, Vol.10, pp.203-207.Quality Criteria for Website Excellence, (2011). World best Websites; World Best Enterprises, Melbourne. Http://www.worldbestwebsites.com/criteria.htm Accessed the 11th of July 2011.Reichel, A., Lowengart, O. & Milman, A. (2000). Rural tourism in Israel: service quality and orientation. Tourism Management, Vol. 21, pp.451-459.Sharpley R (2002). Rural tourism and the challenge of tourism diversification: the case of Cyprus, Tourism Management Vol. 23, pp.233-244.Sviokla, J. & Rayport, J. (2011). Virtual Value Chain, Wikipedia, 30 January 2011. Http://en.wikipedia.org/wiki/Virtual_Value_Chain Accessed the 11th of July 2011.WebsitesGreek official website -mainly- with rural enterprises. Ηttp://www.agrotour.gr. Accessed the 30th of January 2009, at 16:26.Greek website -mainly- with rural enterprises. Ηttp://www.agrotourism.gr. Accessed the 30th of July 2011, at 20:45.Greek website -mainly- with rural enterprises. Ηttp://www.guestinn.com. Accessed the 30th of July 2011, at 21:07.Hellenic Statistical Authority. (2007). Ηttp://www.statistics.gr. Accessed the 17th of June 2007, at 23:11.