From e-business to c-commerce : collaboration and network creation for an e-marketing tourism strategy
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.8, No.3, 2013, pages 113-128
Issue:
Pages:
113-128
Section Title:
Research papers
Author:
Abstract:
The role of networks has been recently associated with tourism planning. It maylead to a win-win situation for the promotion of a destination, since all partsinvolved cooperate to promote a uniform and complete tourist experience.Visitors, residents and business organizations who are associated directly orindirectly with a market destination need to develop dynamic relations throughco-operation. The paper argues for the necessity of public and privatecollaboration, an issue that needs to be taken into consideration when networksare created for tourism marketing. National tourism organisations can have asignificant role to play in these networks. To this end, the role of social media andinformation technology is of significance for destination marketing. Incorporationof information and communication technologies and the adoption of c-commercein a marketing tourism destination strategy may strengthen networks andalliances between the public-private sector for the implementation of a successfultourism development.
Subject (LC):
Keywords:
networks, c-commerce, private-public sector collaboration, tourism, communication and social media
Notes:
Περιέχει βιβλιογραφία, Ειδικό αφιέρωμα: Tourism destination marketing & management
References (1):
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