39-57

Research papers

• Σωτηριάδης, Μάριος
• Snyman, Adrinet

In the highly competitive environment of the tourism industry it has becomeincreasingly important to attract different market segments. This is probably amore challenging task for South Africa (SA) which is becoming a globallyemerging destination. The aim of this paper is to report on a study which exploredthe main supply-side factors influencing households and individuals in purchasingtourism property in SA. The research findings indicated that the five pull factorsare, in order of importance, natural resources, government policy, country’sperception and infrastructure, competitiveness, and economy. The current studyallows for a better understanding of the factors that influence the decision offoreigners to invest in tourism properties in SA and indicates the closerelationship between tourism property acquisition by foreigners and tourismdestination marketing. The findings also suggest that destination marketers shouldseriously consider this market segment to be incorporated into destinationmarketing planning and activities.

• Other social sciences
• Economics and Business

• Τουρισμός
• Economic policy

tourism property, investment, supply-side/pull factors, destination marketing, South Africa

Περιέχει σχήματα, πίνακες και βιβλιογραφία, Ειδικό αφιέρωμα: Tourism destination marketing & management

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