21-37

Research papers

• Τηλικίδου, Ειρήνη Ι.
• Δελησταύρου, Αντωνία
• Σαρμανιώτης, Χρήστος

Presents examination of consumers’ intentions to boycott a hotel due to certainunethical business practices. The orthogonal design of Conjoint Analysisformulated 10 types of hotels based on 4 attributes: environmental damage,unethical labour conditions, price and ownership. The results indicated thatalmost all respondents declared their intentions to boycott those hotels, whichhave been accused of both environmental damage and unethical labour practises.Customers, who declared the higher intentions to boycott those hotels, accusedsolely for environmental damage, are above 34 years of age, employees andretired persons. These customers are influenced by their past boycottingexperience and by their intentions to boycott brands “guilty” of financial supportto wars and unfair profiting. Customers, who declared the higher intentions toboycott the hotels, accused solely for unfair labour practices, are also above 34years of age. They would boycott their favourable brands if they were accused forexploitation of workforce.

• Other social sciences

• Τουρισμός
• Ethics
• Business management

ethical consumption, ethical tourism, hotel boycotts

Περιέχει πίνακες και βιβλιογραφία, Ειδικό αφιέρωμα: Tourism destination marketing & management

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