Russian and german tourist potential and satisfaction in sustainable competitive advantage of Alanya destination : USTAINABLE COMPETITIVE ADVANTAGE OF ALANYA DESTINATION
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.7, No.2, 2012, pages 381-399
Issue:
Pages:
381-399
Section Title:
Research papers
Abstract:
The purpose of the present study is to investigate and compare the potential and the satisfaction levels of Russian and German tourists visiting Alanya in creating a sustainable competitive advantage in Alanya destination. It is a common point that Russian and Germans are two nationalities most frequently visited Alanya, town of Antalya in Turkey. Moreover, every year many Russians and Germans decide to live in Alanya. So we wonder that how global crisis effected Turkish tourism industry, especially Alanya, and Russian and German preferences. The findings from the present study help decision takers to create new marketing strategies for Russian and German tourists.
Subject:
Subject (LC):
Keywords:
destination competitiveness, tourism, Alanya, tourist profile, tourist satisfaction
Notes:
Περιέχει πίνακες και βιβλιογραφία
References (1):
- Abdel-Azim1, T.S. (2010). Evaluating The Relationship Between The Socio-Demographic Variabes, Travel Experience and the Probabity to Return to Destination: The Case of French Tourists In Egypt. TOURISMOS: An International Multidisciplinary Journal of Tourısm, Vol. 5, No.1, pp.111-129.Aktas, A., Cevirgen, A. & Toker, B. (2009). Assessing Holiday Satisfaction of German and Russian Tourists Visiting Alanya. Tourism and Hospitality Management, Vol. 15, No. pp.1-12.Anderson, E.W, Fornell, C. & Lehman, D.R. (1994). Customer satisfaction, market share and profitability: findings from Sweden. Journal of Marketing, Vol. 58, pp.53-66.Augustyn, M. & Knowles, T. (2000). Performance of tourism partnerships: a focus on York. Tourism Management, Vol. 21, No.4, pp.341-351.Baker, D.A. & Crompton, J.L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, Vol. 27, No.3, pp.785-804.Barutçu, S. (2010). E-customer satisfaction in the e-tailing industry: An empirical survey for Turkish e-customers. Ege Academic Review, Vol. 10, No.1, pp.15-35.Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, Vol. 21, pp.97-116.Bitner, M.J. & Hubbert, A.R. (1994). Encounter satisfaction versus overall satisfaction versus quality,. In R.T. Rust and R.L. Oliver (Eds.) Service Quality: New Directions in Theory and Practice (pp.72-94), USA: Sage Publications.Campo, S. & Yagüe, M.J. (2009). Exploring non-linear effects of determinants on tourists’ satisfaction. International Journal of Culture, Tourism and Hospitality Research, Vol. 3, No.2, pp.127-138.Churchill, G.A. & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of marketing Research, Vol. 19, pp.491-504.Cracoli, M.F. & Nijkamp, P. (2008). The attractiveness and competitiveness of tourist destinations: A study of Southern Italian regions. Tourism Management, Vol. 30, pp.336-344.Chatzigeorgiou, C., Christou, E., Kassianidis, P. & Sigala, M. (2009). Examining The Relationship Between Emotions, Customer Satisfaction And Future Behavioural Intentions In Agrotourism. TOURISMOS: An International Multidisciplinary Journal of Tourısm, Vol. 4, No.4, pp.145-161.Christou, P. & Saveriades, A. (2010). The Use Of Ethnography To Explore Tourist Satisfaction Antecedents. TOURISMOS: An International Multidisciplinary Journal of Tourısm, Vol. 5, No.1, pp.89-100Dmitrovic, T., Cvelbar, K.L., Kolar, T., Brencic, M.M., Ograjensek, I. & Zabkar, V. (2009). Conceptualization tourist satisfaction at the destination level. International Journal of Culture, Tourism and Hospitality Research, Vol. 3, No.2, pp.116-126.Dropulić, M. & Ružić, P. (2009). “Tourıst' Profile As Consumer Cultural, Amusement And Sports Offering In Istrıa. TOURISMOS: An International Multidisciplinary Journal of Tourısm, Vol. 4, No.4, pp.97-112.Echtner, C.M. & Ritchie, J.R.B. (1991). The meaning and measurement of destination image. The journal of tourism Studies, Vol. 2, No.2, pp.2-12.Fornell, C. (1992). A national customer satisfaction barometer: the Swedish experience. Journal of Marketing, Vol. 56, pp.6-21.Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. & Bryant, B.E. (1996). The American customer satisfaction index: description, nature, purpose, and findings. Journal of Marketing Research, Vol. 60, No.4, pp.7-18.Fuchs, M. & Weiermair, K. (2003). New perspectives of satisfaction research in tourism destinations. Tourism Review, Vol. 58, No.3, pp.6-14.Fuchs, M. & Weiermair, K. (2004). Destination benchmarking: an indicator system’s potential for exploring guest satisfaction. Journal of Travel Research, Vol. 42, pp.212-225.Garbarino, E. & Johnson, M.S. (1999). The differential roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing Research, Vol. 63, No.2, pp.70-87.Hallowell, R. (1996). The relationship of customer satisfaction, customer loyalty, and profitability: an empirical study. International Journal of Service Industry Management, Vol. 7, No.4, pp.249-263.Heung, V.C.S. & Cheng, E. (2000). Assessing tourists’ satisfaction with shopping in Hong-Kong Special Administrative Region of China. Journal of Travel Research, Spring, pp. 7-11.Heung, V.C.S. (2000). Satisfaction levels of mainland Chinese travelers with Hong Kong hotel services. International Journal of Contemporary Hospitality Management, Vol. 12, No.5, pp.308-315.Huang, A. & Xiao, H. (2000). Leisure-based tourist behavior: a case study of Changchun. In ternational Journal of Contemporary Hospitality Management, Vol. 12, No.3, pp.210-214.Hui, T.K., Wan, D. & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, Vol. 28, pp.965-975.Hunt, H.K. (1977). Conceptualizing and Measurement of Consumer satisfaction and Dissatisfaction, Marketing Science Institute, Cambridge, MA.Johnson, M.D. & Fornell, C. (1991). A framework for comparing customer satisfaction across ndividuals and product categories. Journal of economic Psychology, Vol. 12, No.2, pp.267-286.Kozak, M. (2001a). Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management, Vol. 22, No.4, pp.391-401.Kozak, M. (2001b), “Repeats’ behavior at two distinct destinations. Annals of Tourism Research, Vol. 28, No.3, pp.784-807.Lee, C.L, Yang S.C. & Lo, H.Y. (2008). Customer satisfaction and customer characteristic in festival activity. International Journal of Culture, Tourism and Hospitality Research, Vol. 2 No.3, pp.234-249.LeHew, M.L.A. & Wesley, S.C. (2007). Tourist shoppers’ satisfaction with regional shopping mall experiences. International Journal of Culture, Tourism and Hospitality Research, Vol. 1, No.1, pp. 82-96.Paci, E. (1992). “International issues forum: common measures of tourism”, Conference Proceedings, 23rd Annual Conference of the Travel and Tourism Research Association, June: 14-17.Pawitra, T.A. & Tan, K.C. (2003). Tourist satisfaction in Singapore- a perspective from Indonesian tourists. Managing Service Quality, Vol. 13, No.5, pp.399-411.Pearce, D.G. (1997). Competitive destination analysis in Southeast Asia. Journal of Travel Research, Vol. 35, No.4, pp.16-24.Pizam, A., Neumann, Y. & Reichel, A. (1978). Dimensions of tourist satisfaction with a destination area. Annals of Tourism Research, Vol. 5, No.3, pp.314-332.Reisinger, Y. & Turner, L. (2000). Japanese tourism satisfaction: Gold Coast versus Hawaii. Journal of Vacation Marketing, Vol. 6, No.4, pp. 299-317.Ryan, M.J., Rayner, R. & Morrison, A. (1999). Diagnosing customer loyalty drivers. Marketing Research, Vol. 11, No.2, pp.19-26.Selnes, F. (1998). Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing, Vol. 32, No.3/4, pp.305-322.Serrato, M.A., Tello, J., Diaz, A., Garcia, S. & Castillo, J.C. (2009). Visitor profile, satisfaction levels and clustering of tourists for decision making in Michoacan, Mexico. International Transactions in Operational Research, pp.1-25.Soderlund, M. (1998). Customer satisfaction and its consequences on customer behavior revisited. The Impact of different levels of satisfaction on word-of-mouth, feedback to the supplier and loyalty. International Journal of Service Industry Management, Vol. 9, No.2, pp.169.Tribe, J. & Snaith, T. (1998). From SERVQUAL to HOLSAT: holiday satisfaction in Varadero, Cuba. Tourism Management, Vol. 19, pp.25-34.Turner, L.W. & Reisinger, Y. (2001). Shopping satisfaction for domestic tourist. Journal of Retailing and Consumer Services, Vol. 8, No.1, pp.15-27.Yi, Y. & La, S. (2003), “The moderating role of confidence in expectations and the asymmetric influence of disconfirmation on customer satisfaction”, The Service Industries Journal, Vol. 23, No.5, pp. 20-47.Yoon, Y. & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, Vol. 26, pp.45-56.Yu, Y. & Dean, A. (2001). The contribution of emotional satisfaction to customer loyalty. International Journal of Service Industry Management, Vol. 12, No.3, pp.234-250.
