Benchmarking the Egyptian medical tourism sector against international best practices : an exploratory study
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.6, No.2, 2011, pages 293-311
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Pages:
293-311
Section Title:
Case studies
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Abstract:
This paper argues that any compatible strategy for the development of medical tourism at a developing nation should be based primarily on a comprehensive benchmarking study. It has employed the benchmarking phase of a national project for the development of an Egyptian medical tourism strategy to showcase significance of such benchmarking implications. The benchmarking phase of the Egyptian project has used two main data sets to reach reliable findings: a series of best practice destinations claimed to be key players leading the future of the medical tourism sector worldwide and an extensive survey of the Egyptian medical tourism sector. Arguably, the benchmarking process was crucial for the development of the strategy to measure performance of Egypt‟s medical tourism sector against international best practices, to identify gaps in the Egyptian medical tourism sector and to address main areas required to develop „service value chain‟ for the Egyptian medical tourism sector.
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Keywords:
medical tourism, healthcare providers, benchmarks, best practices, Egypt
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