The wellness tourism market in Greece : an interdisciplinary methodology approach
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.4, No.4, 2009, pages 127-144
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Pages:
127-144
Section Title:
Research papers
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Abstract:
Wellness tourism market world wide is experiencing rapid development in termsof size but also in terms of quality of the wellness tourism product. It is a form oftourism which can enhance the competitive advantage of a destination. This paper(which was originally presented at the 4th International Conference of theUniversity of Aegean- “Planning for the Future - Learning from the Past:Contemporary Developments in Tourism, Travel & Hospitality”-2009) presentsan interdisciplinary methodological approach in studying the Greek wellnesstourism market, as well as a part of the research’s findings in an attempt to definethe special characteristics of the demand and supply side of this relatively newmarket, but also the typologies of the wellness tourists.
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Subject (LC):
Keywords:
wellness tourism, Greece, triangulation, qualitative research
Notes:
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