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Research papers

• Ghada, Abdalla Mohamed

The influence of tourism image on consumer behaviour was studied by manyresearches. Others have pointed out the effect of tourism image on qualityperceived by tourists and on the satisfaction of them. This study was conductedwith the purpose of studying the relationship between the image of a destinationand tourist's behavioural intentions, and between that same image and the postpurchaseevaluation of the quality of the whole destination and the tour. Thisstudy also examined the relationship between quality and satisfaction and betweenquality and the tourist’s behaviour variables. In addition, the relationship betweenpromotion tools and image were also examined. The empirical study wasconducted in two cities: Hurrahed representing recreational tourism and Cairofor cultural tourism .A self field questionnaire was used to collect information.Path analysis used to study the causal relationships among variables. The findingsindicated that for recreation tourism image had effective role on behaviouralvariables and satisfaction. Perceived quality of the destination had a positiveinfluence on satisfaction as well as willingness to return. On the contrary, forcultural tourism image affected the quality of both the destination and the tour.Whereas, image had no effect on willingness to return, satisfaction orrecommendation.

• Economics and Business

• Τουρισμός

tourism image, quality, satisfaction, Intention to return, willingness to recommend

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