28-44

Research papers

• Reynolds, Johnny Sue
• Hwang, Jaesun

The purpose of this study was to examine the influence of age on customer diningexperience levels at Japanese restaurants in the United States and to determine ifthere are differences in influential factors between customers of different ageswhen they eat at Japanese restaurants. To address the objectives of the study,customers who patronized Japanese restaurants were asked to rank theimportance of 20 dining experience factors. Researchers give recommendationsfor restaurateurs to bridge the gap between customers of different age groups inorder to gain a competitive edge in today’s highly competitive restaurant market.

• Economics and Business
• Other social sciences

• Τουρισμός
• Διοίκηση επιχειρήσεων

japanese restaurants, ethnic cuisine, Asian foods, dining experiences, consumer, satisfaction

Περιέχει πίνακες και βιβλιογραφία