Undoing anatomy : resisting global choreographies in the capitalism of affects

Part of : Γράμμα : περιοδικό θεωρίας και κριτικής ; Vol.17, No.1, 2009, pages 265-278

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265-278
Section Title:
Mediascape alterities
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Abstract:
Underlying the imaginaries staged and projected in texts, theater pieces, video, cinema and publicity there are certain anatomic constructions of the senses that are the conditions of possibility for those imaginaries. Such sensory anatomies underlie implicit power mechanisms in late capitalist societies, which operate at the level of the production of affect and desire of consumers as well as of the concealment of global violence through which the economic system operates. I will propose a framework of analysis of such power operations through the analysis of movement, and more precisely of what I will call the panchoreographic: a set of technological devices of global distribution that disseminate discrete, standard choreographies in bodies, thus contributing to the production and dissemination of standard affects. Finally, I will show some examples of the work developed by REVERSO in recent years that aims at the radical redefinition of the sensory anatomies that underlie media culture and information society, aiming at the production of a post-anatomical relational body.
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The text strikes back: the dynamics of performativity., Περιέχει βιβλιογραφία